For over 15 years, I focused on product management, marketing, and operations, learning how to juggle big projects, lead cross-functional teams, and bring ideas to life. But somewhere along the way, I realized I missed something: the heart, hustle, and human connection of small business life.

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That realization hit me while writing a cover letter (of all things), and it led me right back to my roots. I come from a family of entrepreneurs, and I’ve always loved helping people build things that matter. So, I asked myself—could I take everything I’ve learned and use it to support local businesses, solopreneurs, and passion-fueled side hustles?

 

The answer was a resounding YES.

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In a matter of weeks, conversations turned into collaborations, and I started working with amazing people doing incredible things. I’ve found my passion again—helping small businesses behind the scenes with content creation, marketing strategy, admin systems, brand storytelling, and all the little things that keep the big things running.

Behind the Scenes is all about supporting the people who make our communities great—the doers, makers, dreamers, and business builders. I’m here to be your right hand, your cheerleader, and your stunt double when needed.

Whether you're just getting started or trying to juggle all the things, I’d love to help you grow your business with a little less stress and a lot more heart.

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Let’s do this thing—scared, scrappy, and with good coffee in hand. ☕✨